Kraken, a centralized cryptocurrency exchange, announced a global brand partnership with Tottenham Hotspur football club on July 16.
As part of the collaboration, Kraken will become the first official crypto and Web3 partner, as well as the official sleeve partner, for both the men's and women's teams of the club.
This partnership aims to enhance the fan experience and bridge the knowledge gap between fans and cryptocurrency.
In a written Q&A with Cointelegraph, Kraken’s chief marketing officer, Mayur Gupta, highlighted the growing popularity of crypto in the United Kingdom. Ryan Norys, Tottenham Hotspur’s chief revenue officer, emphasized the club’s goal to “drive innovation” through this partnership, praising Kraken as “a true leader in its field.”
Gupta also noted the shared passion between the club’s supporters and the crypto community.
Recently, Jesse Powell, co-founder of Kraken, announced in an X post that he donated $1 million to former U.S. President Donald Trump’s 2024 presidential campaign. The donation, primarily in Ether, was made in support of Trump’s pro-crypto policies, as he is seen as “the only pro-crypto major party candidate.”
Despite a recent assassination attempt on July 13, Trump still plans to attend and speak at the Bitcoin Conference in Nashville, Tennessee.
On May 29, Cristiano Ronaldo continued his expansion into Web3 with a new non-fungible token (NFT) collection in partnership with Binance. The “Forever Worldwide: The Road to Saudi Arabia” NFT collection aims to commemorate his career highlights, from humble beginnings to football stardom.
The shift towards crypto in the football industry is accelerating as clubs increasingly use cryptocurrencies and NFTs to boost fan engagement.
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