At Meta's Conversations 2024 event, CEO Mark Zuckerberg announced major advancements in AI and introduced new features for WhatsApp Business.
Emphasizing Meta's commitment to AI, Zuckerberg stated, "Our goal here is to build the world's leading AI service, both in quality and in usage."
A significant highlight was the expansion of Meta AI. Following its launch in April, powered by the Llama 3 model, Meta AI will soon support Portuguese and other languages. "That means more people around the world will be able to ask the assistant questions across any of our apps," Zuckerberg explained. He expressed confidence in the technology, saying, "I think you're going to be really blown away."
Zuckerberg envisioned a future where businesses utilize AI to engage with customers in personalized ways. "Any business should be able to quickly set up an agent that can talk to your customers, provide support, and facilitate commerce," he proposed. Meta is currently testing this AI-powered business agent with select companies in India and Singapore, with plans to expand to Brazil soon.
Beyond this future vision, Zuckerberg showcased how AI is already improving WhatsApp's ability to connect businesses with relevant customers through optimized delivery tools. "Up until now, businesses would typically message all customers who had asked to receive updates on WhatsApp," he explained. "But now you can use Ads Manager to deliver messages to those customers who are most likely to be interested, with our AI systems recommending the right subset of recipients."
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